WPSL — the Wave Pool Surf League
Building the world's first arena-based surf entertainment league: a global tour hosted at purpose-built wave pools, designed for broadcast, hospitality and a new generation of fans.
SUBSCRIBE TO PREMIUM ANNUAL SUBSCRIPTION AND RECEIVE COMPLIMENTARY VIP TICKET TO WPSL1 — ADRENA, SAUDI ARABIA · OCTOBER 2027.
The Opportunity
Surfing is entering a new commercial era: a $71.7B global surf tourism economy, projected to reach $95.9B by 2030 (Grand View Research), alongside expanding digital audiences and consumer participation driven by Olympics exposure, social media, wellness culture and surf park infrastructure. 34 wave pools are already operational worldwide, with 200+ more in the global development pipeline (WavePoolMag, 2026).
WPSL sits at the centre of that shift.
$71.7B
GLOBAL SURF TOURISM MARKET 2025
Grand view research
34+
POOLS OPERATIONAL (200+ IN PIPELINE)
WavePoolMag, 2026
$95.9B
PROJECTED BY 2030 (6.0% CAGR)
Grand view research
Meet the WPSL Team
-
![JUSTIN WEST
Founder & CEO
Founder of WPSL, IBJJF European Masters Jiu Jitsu Gold Medalist & international surf coach with 28+ years’ experience across athlete development and performance.]()
JUSTIN WEST
FOUNDER & CEO
Founder of WPSL, IBJJF European Masters Jiu Jitsu Gold Medalist, former Director of Saudi Rugby Association 28+ years’ experience across athlete development and performance.Justin brings deep expertise in competitive surfing, wave pool training and global athlete culture.
-
![DAN LUGER MBE
Co-Founder & Chairman WPSL
Former England Rugby World Cup winner and British & Irish Lion, with a post-rugby career spanning finance, investment relationships and international business development.]()
DAN LUGER MBE
CO-FOUNDER & CHAIRMAN
Former England Rugby World Cup winner and British & Irish Lion, with a post-rugby career spanning finance, investment relationships and international business development.Dan leads strategic partnerships, investor relations and capital raising.
-
![PEDRO GUERREIRO - Wave Pool Surf League WPSL Director of Finance & Operations]()
PEDRO GUERREIRO
DIRECTOR OF FINANCE & OPERATIONS
Economist and quantitative analyst with expertise in financial forecasting, operational planning and AI-enabled systems. Formerly involved in Red Bull event operations and marketing programmes across international markets.Pedro leads WPSL’s financial planning, budgeting and operational infrastructure, supporting disciplined growth and investor readiness as the league scales globally.
-
![BARTON LYNCH Ambassador 1988 World Champion surfer
Barton brings expert knowledge, international industry connections, and authentic credibility to WPSL as lead commentator.]()
BARTON LYNCH
SURFING SAGE & COMMENTATOR
1988 World Champion surfer and globally respected figure in competitive surfing.Barton brings expert knowledge, international industry connections, and authentic credibility to WPSL as lead commentator, strengthening the league’s broadcast presence and connection to core surfing audiences.
-
![Jamie Mitchell Athlete Ambassador WPSL - Wave Pool Surf League]()
JAMIE MIITCHELL
ATHLETE AMBASSADOR
World champion waterman and elite big wave athlete with global recognition across surfing and endurance sport.
Jamie brings athlete credibility, international surf industry connections and performance insight to the development of WPSL.
-
![Michele Ciuti Wave Pool Surf League - WPSL Strategic & Project Advisor]()
MICHELE CIUTI
STRATEGIC & PROJECT ADVISOR
Brand partnerships and business development executive with experience across leading global lifestyle and performance brands including BIRKENSTOCK and On.
Michele advises WPSL on strategic partnerships, project management and brand relationships, helping connect the league with commercial partners, venues and growth opportunities worldwide.
-
![NATALIE WADDELL Strategic Communications Advisor - WPSL Strategic communications executive with leadership roles across global entertainment, music, and sport brands including Universal Music Group, adidas, Chelsea FC, and Sony Music.]()
NATALIE WADDELL
STRATEGIC COMMUNICATIONS
Strategic communications executive with leadership roles across global entertainment, music, and sport brands including Universal Music Group, adidas, Chelsea FC, and Sony Music.
Natalie brings international communications expertise, brand positioning, and stakeholder strategy to WPSL, strengthening global profile, commercial credibility, and audience engagement.
The WPSL Platform
-
Controlled, broadcast-ready conditions every time. No waiting for waves, no weather delays.
-
Night finals under lights, DJ sets, top bands and a full festival atmosphere on-site.
-
Surfing has always been judged by a handful of people in a tent. WPSL hands the scorecard to everyone else.
Every wave. Every heat. Every event. The fans watch, the fans decide, the fans crown the winner. No panel, no politics — just the crowd calling it like they see it.
-
Man, woman, teen, grom — doesn't matter. At WPSL, you paddle out against whoever's in your heat and the best surfing wins. No separate brackets. No asterisks. Just pure competition, judged by the waves and decided by the fans.
Fair? Unfair? We'll let the surfing answer that.
-
Every WPSL event pairs elite competition with learn-to-surf sessions and coaching for every age and ability — from first waves to refined technique, on consistent, rider-adjustable conditions no ocean can offer.
Partner or Invest With Us
WPSL is raising capital to bring the pilot event to life at Adrena, Saudi Arabia, in October 2027. If you're a brand, venue or investor who wants in early — let's talk.
Ready to crown the wpsl world champion?
We built the canvas. Surfers draw the lines. You decide what great looks like.